Jul

3Fri

Nike 'Space Hippie" Collection

Sneakerheads@sneakerheads

Nike

Fri, Jul 3, 2020, ALL DAY

View event
highsnobiety.com/p/nike-…

About

According to John Hoke, Nike’s Chief Design Officer, the “exploratory footwear collection” was conceived by a room of Nike designers who were given a scenario similar to the plot of Apollo 13: Make something that works out of the materials around you. Thus, scrap material for factory floors, recycled polyester yarns, and Nike’s famous Grind rubber (ground-up kicks often used to make athletic courts) combine into a collection of sneakers that Hoke describes as “rawthentic.”