Nike 'Space Hippie" Collection

Nike 'Space Hippie" Collection



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About the Event

According to John Hoke, Nike’s Chief Design Officer, the “exploratory footwear collection” was conceived by a room of Nike designers who were given a scenario similar to the plot of Apollo 13: Make something that works out of the materials around you. Thus, scrap material for factory floors, recycled polyester yarns, and Nike’s famous Grind rubber (ground-up kicks often used to make athletic courts) combine into a collection of sneakers that Hoke describes as “rawthentic.”